Could you use at least a $20 profit increase per customer pay RO next month?
We’ll show you where it is and how to make it happen in less than 30 minutes
It’s no secret that service department customer pay and warranty dollars are declining
A lot of those ‘decline’ factors are just simply outside of your control
Longer oil change and fluid intervals are a big contributing factor, and more reliable vehicles impact both customer pay and warranty dollars
…leaving Service Managers often lamenting that there’s just nothing much to sell any more
…other than a bump from a recall from time to time, the overall trend for both service sales and profit in definitely down
But you can only cut expenses so much
Too often, we see service departments seeming to accept decline as inevitable, as sales and profit grind down, cutting expenses often ‘to the bone’, in an effort to try and ‘back-into’ a profit or fewer losses
…sadly too often short or poor staffing is the result…and a rushed and incomplete customer experience…leading to further declines in sales, profit, customer retention and CSI
Take a few minutes to see where ALL your service sales opportunities are
…with existing customers that are already coming in
So how about helping customers buy more
The bad news/good news is that in our dealership evaluations it’s very common to see over $1,000 per day in profit just walking out the door
…a lot more in stores doing over 500 customer pay RO’s in a month.
Customers are simply not being educated on the need for, and benefit of
ALL required maintenance services and needed repairs
If only they knew about them, they would have been happy to buy
If only somebody asked…the right way
So the real solution is to improve your Service Lane Selling Process, tighten up the gaps, and with it deliver a smooth and easy customer experience that’s consistent and stays that way, month after month, year after year.
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